
We believe that storytelling is the world’s most powerful force for communication and change.

Our Mission
To enable students to show what they know and express how they feel, through creative and inclusive storytelling.

Our Vision
To inspire a world where every student can communicate their ideas and feelings authentically through stories.
Our Team
Yes, we’re real people! We’re a small group of dedicated individuals motivated to help kids on their unique learning journey.
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Clive Goodinson
Founder / CEO
- Started Pixton in his “garage” in 1879.
- Earned a Master of Science degree studying woodpeckers.
- Believes imagination could be “some kind of portal to the quantum multiverse.”
- One of the above statements is not entirely accurate.
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Louis Wiyono
Lead Illustrator
- Was supposed to be his dad’s protégé as a pro tennis player, but somehow chose to be a pro doodler instead.
- Has been working on Pixton with Clive for more than a decade, 6 years of which without seeing his face even once.
- Managed to read all editions of Indonesian-translated Encyclopaedia Britannica (including the index ed) by the age of 14.
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Sidney Gould
Product Manager
- Loves to make someone’s day better.
- Has never been on a plane.
- Is able to change the topic of any conversation with one smooth segue.
- Relates a lot in life to Harvest Moon.
- Starts a lot of stories with “I saw this video on TikTok…”
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Ray Marasigan
Lead Designer
- Has designed many things over many years and continues to design many more things.
- Designed something that made it into the MOMA.
- Runs places.
- Would like to create other things that get into the MOMA.
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Joe Mazzaro
Content Manager
- New Yorker living in South Carolina working for a Canadian company.
- Crackerjack content director.
- Artist and graphic designer flanked by a better artist and a better graphic designer.
- Was into Pixton before it was cool.
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Dan Arc
Lead Developer
- Has visited two world wonders, but still isn’t satisfied.
- Loves all forms of storytelling, and would have gone into film if computers hadn’t existed.
- Can’t wait to go for a casual walk on Mars.
- Has a serious sweet tooth. There is always room for more pie.
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Ana Carvalho
Support Specialist
- Could not survive in a world without coffee.
- Has started over 5 different university courses (including chemical engineering) but somehow ended up in Theatre.
- A plant mom.
- Has played every version of The Sims available to mankind.
- Has appeared in a hallmark movie!
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Erlin Kuswandi
Content Producer
- Did ballet for 12 years.
- Thinks Hercule Poirot is the better detective than Sherlock Holmes.
- Still having trouble pronouncing the English words “three” and “food”.
- Remembers the look of thousands of Pixton characters’ outfit combos by heart.
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Tammy McGraw
Chief Guru
- Has had many careers: artist, teacher, administrator, researcher, government bureaucrat, business executive, consultant.
- Has had mini careers: pizza maker, squeegee roller operator.
- Is a doctor, but not the really useful kind.
- Prefers a night sky to a night on the town.
- Plans to be the last person on Earth to create a Facebook account.
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Keagan Ricciuti
Frontend Developer
- Knows tons of trivia with no practical application.
- Moved to tears when he thinks about space too much.
- Hosts D&D games weekly but thinks about D&D always.
- Cannot find things seconds after putting them down.
- Programming is the first job that's ever made him want to go to work.
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Mustafa Al-Ani
Full-stack Developer
- Has lived on 3 continents, 3 to go (Antartica is too cold for me!).
- A passionate developer and an ex-Orthodontist.
- Food lover! Pizza every day! Always back up Nutella stock to not run out!
- Always ready for chess or Call of Duty Challenge.
- Addicted to the anime world since 2004.
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Henny Yulianti
Content Producer
- Has illustrated and published several children’s books in the past.
- Daughter’s name is her gamer tag.
- Grows her own vegetables.
- Has manipulated more than 10,000 Pixton assets so far.
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Ivan Sanyoto
Content Producer
- Graphic designer at heart.
- Heavily influenced by music, edgy movies and art.
- Thinks Collective Soul is the greatest band of all time.
- Avid collector of 80s era vintage toys.
- Creator of worlds.
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Veronica
Illustrator
- Louis’ second-in-command visualizer since 2002.
- Draws horses like no other.
- Prefers music playlists that are stuck forever in the 80s / 90s.
- Master of vector drawing.